Steven Pope

Anytime you implement one of these changes onto your brand store, you are essentially going to have to have a 45 day to 60 day lead time before you get true updated data, which I think is fantastic.

interesting for Amazon, who is known to have pretty good attribution results.

But I do think is one of those things where with this specifically, they're not just giving people the immediate satisfaction of knowing how changes are taking place.

Obviously, I think this also goes into the aspect that every single seller knows brand stores are not that popular.

You are not going to get that many people visiting your brand store comparatively to your product page.

But I think Amazon also knows that.

And so they want to get at enough of a data pool together.

Anytime you make one of these changes to people say, yes, this was a positive change.

overall my prediction with this going in 2026 is exactly as it sounds i think amazon's going to put a much bigger emphasis and effort on brand quality on brand stores and trying to make brands in general just a higher tier of showcasing

and also very synonymous across the board.

You can go from one brand page to another brand store page and you're going to get a very similar experience as a customer and as a shopper.

So I will continue looking at this and next time that they go through and update these actions, I'll go through and essentially see how big of an impact that plays.

We'll do a little part two here in the future.

If you want to be around for that part two, be sure to give this video a like.

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And if you need any help with your brand store, feel free to reach out to us here at My Amazon Guy.

Ho ho ho PPC campaign time for Christmas.

My name is Stephen Pope.

I'm the founder of my Amazon guy.

And you might be wondering, should you be setting up a dedicated PPC campaign for your Amazon brand for the Christmas season?