Steven Pope

The answer is yes, almost everybody should be doing this unless you sell swimwear in the middle of summer.

But even then, I'd probably still sell PPC campaign gifts for swimmers or something like that.

Let's dive in.

All right, so if you go over to the campaign builder inside of Seller Central, you'll come to a screen that looks like this, and this should be familiar to you, but if not, sponsored products, sponsored brands, video ads, display, all that good stuff, any one of these will work for this concept today, but you should always, always, always start with sponsored products, and that is because this is the bread and butter.

90% of all sales should be coming from sponsored products, and it's over...

emphasize for display and, and, and sponsored brands.

And not enough people are realizing they really should be putting 90% of their budget and sponsored products, unless you're spending 50 K or more per month.

And in that case, you're going to have some, um, some challenges getting those diminishing returns to continue, uh, in sponsored products.

And you're going to dip into the brand and the video and the display.

Let's go into sponsored products.

So here, um,

We're going to sidestep some of the basics like naming conventions and stuff like that.

But in here, let's just say I'm going to be selling this utility knife.

And the whole idea that I have in setting up this campaign is I want to sell this product to a new customer.

Okay, so what does that mean?

Somebody that wouldn't have found it in any other shape or form.

So my concept is I'm gonna be going for some manual targeting.

That means I'm gonna select the keywords and I'm gonna go keyword targeting and I'm gonna enter in a list.

Now you could go look at suggested keywords at any point in time, but that's not gonna be helpful for today's session because we're going for that Christmas campaign.

So I'm gonna enter in the list