Steven Pope

You have the outsourcing already going for you, which is where your margin came from.

So it is one of the things that I am worried about that this is a permanent surcharge.

When you transfer the outsourcing over to AI, you'll maintain much of those margins.

This is the type of thing that causes inflation at the end of the day, because companies like Amazon utilize situations where they know there is external factors causing this, and therefore they're going to tack on a new fee.

The challenge is going to be it's going to be harder to close your deals.

You probably right now need to really focus on sales.

And I know you're trying to be respectful in the AI, but I can't help myself by saying you have ops figured out.

But when those factors go away, such as they did in 2022, when they raised and had a surcharge back in 2022, they never lowered that surcharge.

It's so abundantly clear to me.

YouTube is still the bulk of my acquisition, 55%.

I think LinkedIn is really tiny.

And so this is a surcharge on another surcharge.

Run ad dollars to your own landing pages.

And essentially, we're going to be stuck in this overall loop of Amazon just consistently raising prices for sellers.

It's different.

It's B2B versus B2C, but the bulk of what you know how to do will transfer.

What does that do?

What platforms, where should you advertise or where should you build your content?

Raises the price for consumers and just squeezes margin at the end of the day.

Yes, that's an open-ended question.