Steven Pope

So this is not something I think anybody likes to see at the end of the day.

We could debate, okay, should you go all in on one?

17 cents on average doesn't seem like a lot, but if you're somebody selling a $10, $15, $20 product, 17 cents eats away slowly over time.

Should you diversify?

Endless debate.

But at the end of the day, you just need to start.

Pick one.

Whichever one you feel most comfortable with.

If you like writing, then go the writing route.

If you like video, do the video route.

It's one of those types of charges that you just don't realize is there until your profit margins are tanking.

You could do video if you choose it.

And I obviously am biased to say YouTube.

I think that there's just a lot of opportunity there.

And so,

One of the first things that we're going to be doing here at My Amazon Guy is getting a report for every single one of our clients, understanding exactly where all of these surcharges are going to be hitting, who they're going to impact the highest, because that average of 17 cents, that takes everything from a $5 product all the way up to a $5,000 product, right?

If you could crack Facebook advertising, TikTok advertising, wherever advertising to your own landing pages, you're going to double your business so fast.

And so the question is, what type of content?

Here is my 30 second answer that's infinitely scalable.

Whenever you get a question from a customer, shoot a piece of content, full stop.