Steven Pope

I've not seen any guidance where they've said like, okay, based on a 90 day time horizon or whatever, it's just Amazon giveth, Amazon taketh away.

I would see, is there anything within your control to fix to prevent this from happening in the future?

And then wait it out.

I'm sorry.

And some customers would just be like, they might get it.

And the others might probably hurt your conversion rate.

My ACOS on a specific product has been around 120%, but it's been having a lot of organic sales.

What do I need to change to reduce my ACOS?

Well, I'd say start by lowering your bid gradually.

Like if you're bidding $2, let's say, and you want to get down to 40% ACOS, I wouldn't go down to 65, 70 cents drastically right away.

I would maybe go down like maybe 10%.

So if you're bidding $2, let's just say,

Go down to $1.80.

Just see.

What does that do to your ranking?

What does that do to your mix of organic sales?

Because at a certain point, PPC is also contributing to your organic placements.

And so you don't want to ruin your organic placements.

What are your thoughts on automating your PPC?

Like bid adjustments, negations, inching up and down.