Steven Pope

Is this going to be relevant for somebody like this that's searching this?

And here we can see current ads.

We've got some mag lights showing up, which, yep, that makes sense to me.

We scroll to the right, recharging packs.

Yep, that makes sense.

Scroll down, random accessory items, toolkits, et cetera.

So would a utility knife make sense in this mix?

I think winner, winner, chicken dinner.

It's a good one.

So if you're never sure if a keyword is going to work, just go plop it directly into Amazon and check it out.

Otherwise, you could just plop it into the PBC campaign and run it and spend 20 clicks of dollars on it and find out through that way, which honestly,

Most of you are going to probably do that for hundreds of keywords and that's totally fine.

It just, how much you willing to pay for that research is really what it comes down to.

All right.

So gifts are handy, man.

Now your job to set the rest of the campaign up would be to come up with five or 10 more Christmas themed keywords, uh, as it relates to that.

So utility knife gift, we could type in something like this, see what else comes up.

Something like that would probably be okay.

Um,

utility gift.