Steven Pope

And what you're going to find, and you can go through your Firefly's content and find every question they've ever asked.

And so those larger products, if you have a bulkier product, it's going to get hit harder with a surcharge like this, just because you already have a large and bulky fee.

You could sort it by frequency and you could prioritize, et cetera.

It doesn't really matter.

But every day, publish a video or a piece of content answering customer questions.

So...

i would take immediate stock of what your current average fba fulfillment prices are add 3.5 on top of that and then make sure to calculate your overall gross and net margins off of that so i'm hoping that this recovers fairly quickly i hope the iran war recovers fairly quickly and we get out of this and i'm hoping that amazon adds this as just a temporary surcharge rather than a long-term surcharge

People are not going to watch you to be entertained.

Could you 2.0 that at a later point?

100%.

But if you look at Alex Ramosi, like I actually did a video where I analyzed Alex Ramosi's channel over time, as well as the diary of a CEO, Steven's channel, and their initial 1.0 was no edits.

I did the same thing.

I went through and edited, and then we went back and started doing less edits again.

And so the expertise is what sells.

Also, the AI picks up your content and this is where it ties together.

I rank number one for Amazon agency.

I rank at the top of the LLMs and all the search in both AI and in content because of the content.

So it's going to be a winning scenario for you no matter how you slice it.

Could we talk about AI accelerating some of these mechanisms?

Yes.