Steven Pope

This one's probably a stretch, but utility gifts for men is showing up, probably gonna be okay.

Let's go over and just double check it.

Go over to the amazon.com, type in utility gift.

Quite frankly, we're seeing very similar products, probably an okay keyword, a lot of sharp objects showing up here.

So you get the idea of how you could go about this research.

You can start typing in gift related words,

The target audience keyword is never more important than it is during like the Christmas season gift for fill in target audience.

This is a keyword you probably don't have running 24 seven.

You're probably gonna shut this off Christmas Eve at midnight and that's okay.

Speaking of which, if you didn't know, you can schedule when the campaign will end right here in the settings section right here.

Go down to the end spot, click in the button where you want to do it.

So if you want to end these related keywords campaigns directly on Christmas Day, probably okay to do that.

Probably should spend just a moment talking about bidding strategy.

So because gift language has a higher conversion, I'm pretty comfortable bidding up a little bit higher than I normally would.

You can get away with just taking the suggested bids because the suggested bids tend to be higher than they need to be.

And so if we were setting up something that we weren't as certain of, we might lower some of these bids down.

But because we know they're going to probably work for us, it's okay to take the suggested bid and run with it.

So the nice thing about that is it means less work for you, less clicks that you have to do when setting up a Christmas campaign.

So as, as I've kind of outlined here, this is a quick and dirty, it doesn't have to be technical and you can dump some five to 10 keywords in, mix the match types, take the suggested bid.

You don't have to do a lot of technical setup here.