Steven Pope

But if you don't do this, then you don't have a culture, right?

Like culture must be polarizing to be effective and culture is top down.

So if I don't live the culture, then nobody else is going to.

So once you structurally agree with that, then it's a question of how do you retain employees as long as possible?

And quite frankly, the average retention rate in the agency world is about one and a half to two years.

Gary Vee, one of the most famous agency owners, is well on records saying that when he first started his agency, every expert ever told him that.

And he looked them in the eyes and said, well, at my agency, it's going to be five to 10 years.

And he talks about culture relentlessly.

He talks about how he takes care of his employees and that a lot of his job is, quite frankly, like Wendy Rhodes type counseling.

And for those that don't know who Wendy Rhodes is, she's from Billions Therapist.

So he's doing therapy work.

And I'm pretty good at that, to be honest.

I'm very good at holding people accountable.

I started a health culture at my Amazon guide, and we've helped dozens and dozens of people lose hundreds, if not thousands of pounds overall.

Five people have cured their diabetes.

Three people have helped with their thyroid issues.

I've gotten a couple of people to start testosterone replacement therapy, just on and on and on.

And this is a culture where I'm taking care of my people and I don't have to give people money to do that.

It's part of like a maintenance package, if you will.

It's health therapy in a sense.