Steven Pope

We also want to tailor our low inventory.

If you are starting to run low on inventory, a lot of people get fearful.

They're like, oh, I'm going to run out of stock.

What do I do?

The answer here is that you don't just pull back on your advertising, right?

You don't just say, oh, I'm just going to decrease all my bids.

I'm going to decrease my budget.

That hurts your overall ad campaigns.

You don't want to do that.

That will hurt your attribution.

It'll hurt the history of the campaign and it confuses the algorithm.

So instead, what I always encourage, if you are running low on stock,

Don't touch your campaigns.

Increase your price.

At the end of the day, you likely are going to have, yeah, a little bit less conversion if you keep slowly increasing your price.

But what it will help you do is, one, decrease how fast you're selling through that product so you can get more product in stock.

And two, increase your profitability during that time.

So there's no reason at the end of the day to destroy a campaign by messing up all of the settings, just to try and make sure you stay in stock.

At the end of the day, it's much, much better to run out of stock while you are just selling through a bunch of product, especially at more profitable margin than it is to just destroy any hope you have of once you are back in stock, getting your product to be sold again through those same campaigns.

We have failing to track and optimize campaigns.