Steven Pope
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there's a bunch of different ways you can do this.
You can be doing manual approach.
Amazon has their new ads agent that can be doing a bunch for you.
There are softwares out there.
There are so many different ways that you can track and optimize campaigns.
And what I'm always going to encourage people to do here is do what works best for you.
Do I personally believe that software is the best way to go with Amazon ads?
No, I personally prefer a manual approach.
What I will say is anybody that is strictly using Amazon's
ads agent this year to try and optimize their campaigns, I would stay very far away.
Amazon's ads agent is not great.
In my opinion, it's really good for getting just impromptu data and understanding of different campaigns, but it is definitely not at the point where it can just run your campaigns for you, nor can it just optimize all of your campaigns for you.
It does not have the granularity or touch needed to understand relevancy, for instance, within campaigns.
that is one of the major areas that i would always hit on and hone in on anytime you're looking at how to optimize within this year and especially don't forget whenever you're going through and doing this to actually check and do bulk files bulk files are going to be your best friend if you're not using software and you're not using the ad agent you probably already use them but bulk files are so so easy to use and if you're somebody who doesn't know how to use bulk files
I really encourage you to take the time this year and learn them in depth as they are one of the most crucial things you can learn whenever you are doing PPC.
Now, last but not least, we have not using Amazon's seasonal features.
This is, I think, a controversial one, and it will really depend on product category.
One of the major things at the end of the day that many sellers just don't do is they don't know that, for instance, in December, you can use a little holiday banner.
You can use specific seasonal aspects on your listings.
You can use that on your ads.