Steven Pope

You can use it on your ad copy, all of that.

It's one of those that Amazon does allow this during certain seasons.

Make sure to look again at that seasonal planner that we put in there, and that will break down which of the seasons and what you can and can't do from a new copy perspective, from an image perspective, what types of assets you can use that Amazon allows during certain seasonalities.

That is the top 10 things that I'm going to be looking at this year for majority of sellers and the common pitfalls that I see every single seller fall into.

This is just something that I also had a fine tooth comb going through, creating this guide as well.

And so I encourage you, if you are looking for the 2026 de facto guide for PPC, this is going to be it.

So again, that link is gonna be down in the description.

Go check it out, download the guide, follow up with it.

If you have any questions as you're going through it, feel free to comment on this video.

I will answer everything personally as well and be happy to look through every single one.

I hope you all have a very profitable,

and very successful 2026 with your PPC.

It eliminates the previously high value exemption and this again for if you sell a bulky product or a higher cost product, then you did not have to pay and you could charge customers for a return label prior to this.

Now, essentially, the prepaid return label program through buy shipping services, it's going to reduce the refund cycle time from 14 to 7 days, they say.

So this is a really, really big deal.

Obviously, exemptions still apply based on category.

So if you're selling something handmade, certified pre-owned watches, non-physical items, so on and so forth, then you won't have this.

The other aspect is they do say extra large or heavy items.

Additionally, items that are ineligible for prepaid return labels will remain exempt from this requirement.

So the big part there is them saying extra large and heavy items.