Steven Pope

This is going to be a hot campaign.

Short-lived campaign, very little technical infrastructure is necessary because you're going to hit people that would normally not be finding your products.

You're going to hit them on keywords that are going to add additional sales for you.

And you might even trend in a gift category if you do this correctly.

Don't forget to set that end date for December 25th.

Budget, honestly, this is going to be an aggressive campaign.

This is the sort of thing that you can get away with putting, you know, let's say your normal campaign is $100.

You can get away with setting a $300 campaign here, no problem.

And triple whatever you normally do, no problem there.

You can cross-apply these to other countries.

I don't recommend doing that, but you can.

And after all of this, you're going to come down.

and hit launch campaign.

But even if you don't do any modifications with a short-lived campaign like this,

I would say shotgun approach is appropriate.

By and large, 80% of what we're just doing here, hodgepodging it, will produce results for Christmas campaign keyword language surrounding gift and a target audience that you may have overlooked and not done before.

So hopefully you found this helpful.

If you need help setting up your own campaigns, check us out over at myamazonguy.com and subscribe for other PPC videos.

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