Steven Pope

They want every single brand storm brand store to be very synonymous and be able to have customers go to a brand store

and have a very similar experience on every single one.

Because as it stands right now, you can currently go on Amazon and look at two different products, two different categories, and you can just realize that every single one of these products and categories

are going to have a vastly, vastly different brand store.

So, you know, right now, I mean, looking at specifically this one where I have a T-shirt pulled up, you can see immediately we have so many different pages.

We have new arrivals where it's just shop now, another shop section.

We have all of the different categories here, what they're all doing.

But then if I go over to something like this, we have immediately just product grid, right?

This is going to be the same across everything.

I mean, I can choose probably any single one of these products and it's going to be so, so different looking at every single product.

We can even look at this one right here, the only natural pet, and we can go to their store as well.

look at that and boom again this one is probably more closely related to the gildan but it's still not the same right and it doesn't have every single one of those attributes that amazon is talking about here and so my thought is that amazon is looking to essentially try and create a very synonymous and just synchronized across the board vision of what brand stores look like and that's what they're doing with this quality rating it doesn't matter whether or not you have the best dwell time

It doesn't matter if you have the best sales compared to all of the peer groups that they're averaging you against.

They just want you to have a brand store that they are putting together in the Amazon vision.

And so with this as well, they do have a kind of FAQ on how it's calculated.

So it's based on the actions you have taken for the brand store.

I was kind of curious on how peers are determined, and it seems like this is one that's based on average selling price order, product sales within your category as well.

Anytime you implement one of these changes onto your brand store, you are essentially going to have to have a 45 day to 60 day lead time before you get true updated data, which I think is fantastic.

interesting for Amazon, who is known to have pretty good attribution results.

But I do think is one of those things where with this specifically, they're not just giving people the immediate satisfaction of knowing how changes are taking place.