Steven Pope

Is it based on the dwell time only?

Is it based on the amount of sales you have?

Because as you can see, for instance here,

This store has a medium quality rating, and yet it has nearly a 10 X, you know, eight X of what the peer group sales are.

Right.

And so it got me thinking, how are they actually looking at this?

And it's actually really interesting.

The primary way that they are doing this is just based off of recommended actions.

So Amazon is giving you everything that they are wanting from a recommended actions and what they want to see in every single one of the brand stores.

So you can see here, build brand stores with shoppable images, drive brand quality of the textile, another textile they want to see.

They also want to see product grades on the brand store.

They want to see more textiles.

I don't know why there are three.

Why is it that that is considered within how they are ranking the quality and not things such as dwell time and sales?

And it made me realize one of the last bastions in e-commerce that Amazon is not going to be able to really ever get rid of is Shopify.

Shopify is just going to be where people are migrating to.

And I personally am seeing tons and tons of Amazon sellers starting their direct to consumer and Shopify journey when they have been Amazon only for so, so long.

And a lot of that comes from increased fees on the Amazon platform and people just having this overall disdain for Amazon as of lately, that has been higher than ever just because profits are also lower than ever and costs are also at an all time high.

And so I believe Amazon is looking to, uh,

essentially start qualifying people on this brand store quality and getting every single brand store with these recommendations to be as just same across the board as possible.