Steven Pope

Well, who needs a utility knife?

Hmm, let me think.

A handyman.

So gifts for handyman.

Now, if you're not sure if this keyword is going to work, first of all, you can see a lot of suggestions in here that will work.

Gifts for handy dad, handy man, gifts for all kinds of related keywords here.

And you could add in all of these different variations to make that work.

And all of these are valid and good.

So on the right, we can set the match type.

For the Christmas campaign purposes, I'm going to say bend the rules a tiny bit and include some of the match types together.

It's not as important for this particular campaign.

We're not going for technical.

We're going for Christmas and creative juices with that in mind.

One of the other things we're going to do here is open up another tab and go over to Amazon.

And we're going to type in the keyword that we're looking at.

So gifts for handyman.

And I just want to see what shows up.

Is this going to be relevant for somebody like this that's searching this?

And here we can see current ads.

We've got some mag lights showing up, which, yep, that makes sense to me.