Steven Pope

If you have a product that has high reorder potential, usually something that is consumable in nature.

So a supplement, a food product,

anything like that.

Subscribe and save coupons are ones where you essentially get somebody or entice somebody to purchase, but only from a subscribe and save standard, right?

With the idea that Amazon's giving 5% and then you're giving an additional 25%.

So they are going to be locked in to a 25% discount, right?

As a whole.

So 10% plus the 15 on repeat deliveries,

they are going to be locked in to a 15 to 25% discount forever, right?

Until they obviously cancel.

And this is where it's essentially trying to bring down what your overall customer acquisition cost is in lieu of a lower customer lifetime value over time.

Now, if we look at, let's say, so you'll notice here, we have a couple of different ones.

We have a save 8% and up to 50% off.

So these are two different types of promotions that we actually have.

So whenever we're doing a promotion like this, it's kind of interesting because I think a lot of people don't tend to do these super often, but it's something that I'm always going to encourage you.

But this is what we would consider to be a specific type of deal promotion.

So these type of deal promotions you can create in several different ways.

They're asking the difference between these.

So obviously, we were just talking right about the idea of a coupon.

Coupon is very different comparatively to this, which this right here, again, is a form of promotion.