Steven Pope

So you can see here for things like brand car vendors, we have a seven day and 90 day.

And some people might confuse the idea of like a coupon or a brand tailored promotion with the brand tailored coupons.

And these are different types of promotions at the end of the day, but different types of merchandising more specifically.

So getting back to my idea, right.

Of a grocery store, you walk in on a Tuesday,

You're going to have a very different set of coupons, sets of promotions comparatively to a Saturday.

And so that's where doing a coupon for something such as brain card banners can have a huge effect more even on that front as well.

is the idea of doing things such as declining promising and declining top tier, right?

Trying to entice these people who typically are going to be declining and unlikely to purchase your product to purchase the product again.

And so these are the core roots of what is merchandising at the end of the day.

And then Aga asked, what is the difference between these promotions, right?

So when we're looking at types of promotions, and we can actually probably head on over to Amazon here,

And we actually just kind of look around.

We'll choose a couple of different products, see if any of these have some of these promotions on them.

We'll pull them up, see what they have going on.

So for instance, this first one I clicked on.

has a coupon.

So you'll see here that this coupon is safe.

25% coupon available when you subscribe and save.

And so this is specifically, if we come back to coupons, a subscribe and save coupon and subscribe and save coupons are very purposeful, right?