Steven Pope

One, what is the actual goal that you are trying to get?

Are you trying to get just a very quick boost in overall sales and conversion volume?

If that is the case, what I would typically recommend is nothing more than a discount, right?

You just want to try and boost overall.

Again, price being one of the number one converting factors, this will be your easiest form.

Now, if you're trying to entice, for instance, let's say buyers that may not typically purchase a product like yours, you're already fairly price competitive within your market.

What I'm going to instead recommend would be something like a coupon, right?

Doing a coupon for a short-lived time.

And one of the really great things about coupons nowadays is that we have a lot of different ways to do coupons.

And this is, again, getting into the idea of thinking of Amazon similar to how you would think of retail.

You don't have to run coupons for weeks upon weeks upon weeks.

Bear has asked the great question of how long should I run a promotion?

And again, getting into the idea of something like a coupon or any type of dynamic pricing.

So if we're doing something like a price discount, we're going to again be looking at dynamic pricing.

I typically look at those from a two to three day range.

Whereas something like a coupon, you should look at running it during specific times.

So if we're doing a standard coupon, we can do that also in a very select way.

So if we're trying to entice specifically either programs, so first trying to entice like prime members, right?

We can do that.

if we want to entice specific types of brand audiences, we can do that as well.