Steven Pope

All of these different types of deals all fall under, again, that deal category.

So what type of merchandising works best, I think, is probably the question that everyone's going to be asking on their mind.

And again, that really depends on what your overall goal and your overarching goal is.

So what I'm always going to recommend is if your goal at the end of the day is, let's say, to increase incremental sales of those customers,

they're dropping off, I'm going to recommend either a coupon or a brand tailored promotion.

Brand tailored promotions, obviously being audience targeting, you can also audience target with your coupons.

If you're looking to just get dynamic pricing and an increase in overall market conversion, I'm going to recommend something along the lines of a direct price discount.

or a deal because deals are going to be that limited time offer that people can see.

And then finally, if your goal at the end of the day is to have a form of value at a promotion where you're trying to sell multiple different products, that's what I'm going to recommend is exactly just a promotion.

So again, the best way to look at this is think of yourself similar to that as a retail store, like a grocery store, and how you're setting up your specific merchandising based on timeframes and who you're trying to target.

The grannies shopping at 7 a.m.

on Tuesday are going to be very different buyers and probably much more price conscious buyers than those that are coming in and doing their weekly grocery shopping on Saturday morning.

Yeah, absolutely.

So Joe, that kind of, again, goes back into the idea of dynamic pricing.

And so that's what we're going to consider like a strike through price, right?

Again, if you're doing a mass trying to get a real quick ranking boost, I would do a mass pricing reduction of your listing, usually for two to three days, once per month.

Now, if your goal is to have it be a little bit longer term, I'm never going to recommend more than about 10% price drop if it's going to be a long term.

And the reason for doing only a 10% or so price drop in there is because over time, you are going to get what is considered average selling price on Amazon or a reference price if you keep your price too low for too long.

And that's why I typically recommend the dynamic pricing more so.

And then April asks, can a reseller use these strategies also if we aren't the brand?