Steven Pope

Yeah, I mean, technically you can't.

So you absolutely can just create promotions, coupons, change pricing, right?

The only difference there is if you're selling products, for instance, that has like an MSRP, right?

So if your product has a map pricing, I should say, then you obviously can't lower it below that map pricing.

But if you're a reseller on a listing, price is always going to be the number one converting factor, as well as also the number one reason as to how much of the actual featured offer and buy box that you get as well.

And then Nana, for how long would you recommend promotions to run for as they are not promoted the same way as say deals?

Absolutely.

So promotions can usually run much longer than deals can.

If you're going to run a promotion, obviously have a specific purpose behind it.

I see people who just willy nilly throw promotions out like that listing we saw had two different promotion types running on at once, right?

And you don't want to do that.

You want to think of promotions similar to that of like a marketing campaign.

Like what is the overarching goal?

Are you trying to increase average order value, which, you know, usually that is the purpose of a promotion to do something again, like the buy one, get one X percentage.

off or just a percentage off to increase incremental sales, right?

Because not every single person will qualify for a promotion.

Not every single person will use that promotion at the end of the day.

So usually my recommendation for how long to run for is just dependent on what you're trying to do.

If you're trying to increase your average order value from a 30 day period, then run your promotion for about 30 days.

But usually my minimum for promotions is going to be about two weeks.