Steven Pope

And then BS, what's the ideal approach for new product launch PPC plus coupon?

Normally actually for new product launch.

So this article here, if you just look up my Amazon guide, dynamic pricing, B, this article I'm going over actually talks about new product launch.

What I'm usually gonna recommend, we also have an entire launch guide, is obviously PPC plus a 50% discount from what you want your desired retail price to be.

And you incrementally raise that over the course of eight weeks to that desired retail price.

And then Joe, there are deals that are seasonal.

How do we look out for that?

Like let's say prime day deals.

Perfect.

Okay.

So this is actually a perfect segue into, uh, what I was kind of talking about with when to schedule each one of these different types of promotions.

Uh, so great question there, Joe.

So, um, yeah, deals that are seasonal.

We didn't talk, I guess, about two different things, which is, uh, specifically, uh, prime exclusive discounts, right.

Which is a specific type of, you know, pricing discount.

And then as well, just prime day lightning deals.

And so, uh,

Each of these, how do you look out for that?

Usually you will get the ability to have a Prime exclusive discount or a lightning deal for Prime Day, let's say, or any holiday.

It's not just Prime Days, right?