Steven Pope

So I always put out every single year, and I think I actually already put it out this year, but I can throw it out on LinkedIn again.

a yearly roadmap tracker of basically here all of the major holidays that are selling or major selling holidays on amazon for the year here's the date for them when to look out for them i always tell people a minimum of four weeks prior so one month prior to whenever that uh actual deal is because that's usually when amazon starts allowing people it can be for prime day it's usually about two months earlier than the actual prime day so prime day in july

We usually see them start allowing for the lightning deals in as early as May, sometimes even late April.

So that's the biggest thing is create basically a calendar for yourself for the year of your specific high volume sales days, let's say that are going to be holidays.

And then obviously put together tasks about a month, if not a month and a half early to be checking for your ability to have a lightning deal to have a prime exclusive discount.

So when we're looking at pictures, the very first thing, and it's our fifth growth pillar is CTR, which is our main image.

what makes a really, really great main image and what is considered a main image hack for CTR.

So a couple of things, first and foremost, know what is your highest relevancy and highest click through rate keyword.

What does your product emphasize from its actual use case?

So for this brand in particular, they are wall protectors specifically.

Doesn't have to be doors, but it is.

That is wall protector is the biggest thing, right?

So you can see here immediately we have the keyword just wall protectors in big bold on the product packaging.

This is, again, what we would consider to be a CTR hack.

Because we are trying to show people that this is exactly what you are searching for.

Somebody types in the keywords wall protector, right?

And then they are scrolling down through the actual listings.

They are immediately going to see this, see these main image and be like, ah, perfect.

This is exactly what I need.

That is the purpose of having a main image CTR hack.