Steven Pope

Doesn't have to be doors, but it is.

That is wall protector is the biggest thing, right?

So you can see here immediately we have the keyword just wall protectors in big bold on the product packaging.

This is, again, what we would consider to be a CTR hack.

Because we are trying to show people that this is exactly what you are searching for.

Somebody types in the keywords wall protector, right?

And then they are scrolling down through the actual listings.

They are immediately going to see this, see these main image and be like, ah, perfect.

This is exactly what I need.

That is the purpose of having a main image CTR hack.

Now, secondary aspects of main image CTR hacks, you'll see here, we have a little American flag.

Then we have designed and patented in the USA.

A lot of people don't realize it, but actually being a US product is very impactful to your CTR.

It will show an increase in overall CTR.

So we're always going to encourage if you can to add something like this.

Now, if you're not a product that is made in the USA, do not put that on there because Amazon will take your product down.

So that is a new thing because of FTC regulations.

Yeah, exactly.

So the FTC, unfortunately, sued Amazon.

Actually, not unfortunately.