Steven Pope

It's a weird psychology thing, but it does work from a converting standard.

So these are all of the major things that you should be focusing on whenever we're looking

at listing design work, right?

And just understanding that those are what will get people to convert at the end of the day.

Now, talking a little bit about a plus content as well.

I'll skim over this part just a bit so we can kind of cover a little bit more than just this.

But

A plus content, you'll notice again, lifestyle imagery, people are staring directly at you.

And this is something that now that I'm telling you guys this, and it's same thing every time I talk to people about this, right?

Is that you will start to notice it on every single listing that you consider to look like a good listing.

The difference between people staring in the listing versus people not staring with this lifestyle, right?

So the idea behind A plus content is twofold.

One, obviously try and convert, but give additional features and benefits.

So you'll notice here, text is much, much bigger here, but we get to say more with our text, right?

And that is purposeful because people who tend to purchase impulsively are quick.

They're going to be going through these images real fast.

They're going to go like this.

They're going to try and get just a very quick, easy understanding of the product.

Does this fit my need?

People who do not purchase impulsively are going to go below the fold.