Steven Pope

I always am going to encourage a lifestyle image of some kind.

Uh, this one's a little kind of funny in the sense of, you know, you can see the, the faked wall bang here versus the little doorstop, but lifestyle images are a big thing.

Now, a couple of things when it comes to a listing like this with lifestyle images.

So products like this, it doesn't necessarily right.

Have to be your exact type of ICP, but is something I'm always going to encourage with lifestyles, right?

So

For instance, people who are likely to buy this product are going to be people with small children who are trying to basically, again, try and get away from the damage that these children might have slamming a door into the wall, right?

But a big thing with the lifestyle, and we can look at another brand here that I know of, well, let's choose MacuHealth.

And MacuHealth uses lifestyle in a very different way, but follows all of the same principles we have.

So you'll notice MacuHealth, when we're looking at like the lifestyle,

Who are the people?

Couple of things here.

One, this is the ICP.

This is the person, you know, age-wise and demographic-wise that is going to be buying a product like this.

But a bigger, more crucial thing that you'll notice here is they are looking at the camera.

So the number one thing that people get wrong with lifestyle design in general on Amazon is that so often they will have some form of lifestyle image, but the people aren't looking at the camera, right?

They aren't actually looking at you, but making that eye contact with the camera

actually is shown to increase conversion rates when it comes to lifestyle imagery.

So if you are putting together lifestyle imagery, always going to encourage if you can to have your models within the lifestyle, looking direct at the camera versus looking away, utilizing the product.

This is going to increase your overall conversion because people are going to feel more attached at the end of the day.