Steven Pope

what we're going to call merchandising.

Amazon calls it advertising, which it can be thought of in that way, right?

If you have a 5% off coupon, that's kind of like having a standard just set 5% ACOS on that product.

Now, what we're

going to consider these though for right now is merchandising, right?

And so when we're looking at this, this is where you would come.

You'd go to your managed promotions and you can do specific types of ones.

So we actually have a few different ones.

You can do the social media promo code.

This is good for off Amazon stuff, right?

But then we have our percentage off.

We have the buy one, get one, right?

So

The percentage off is what we're seeing here, where essentially you can say 50% or up to 50% off.

Then you also have that 8%, right?

And that is similar to this buy one, get one, where you can essentially say this 50% off, you're going to buy one, get one 50% off.

Then you have a percentage off of the 8%.

So these are different promotions.

They can stack on top of each other.

They can have different meanings at the end of the day.