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Steven Pope

๐Ÿ‘ค Speaker
4937 total appearances
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Voice samples: 1
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Appearances Over Time

Podcast Appearances

My Amazon Guy
4 Pillars of Amazon Growth Masterclass - Every Amazon Seller Should Watch

The majority of consumers do.

My Amazon Guy
4 Pillars of Amazon Growth Masterclass - Every Amazon Seller Should Watch

So make your text very small.

My Amazon Guy
4 Pillars of Amazon Growth Masterclass - Every Amazon Seller Should Watch

Keep it very concise so that people, again, don't have to read.

My Amazon Guy
4 Pillars of Amazon Growth Masterclass - Every Amazon Seller Should Watch

because people don't like to read, right?

My Amazon Guy
4 Pillars of Amazon Growth Masterclass - Every Amazon Seller Should Watch

So make it as concise as possible, as large as possible whenever you're designing.

My Amazon Guy
4 Pillars of Amazon Growth Masterclass - Every Amazon Seller Should Watch

Next one in here, you can see comes off clean, no fuss, no damage.

My Amazon Guy
4 Pillars of Amazon Growth Masterclass - Every Amazon Seller Should Watch

Again, we're addressing a likely pain point and objection someone would have to purchasing your product, right?

My Amazon Guy
4 Pillars of Amazon Growth Masterclass - Every Amazon Seller Should Watch

Think of any type of design work as basically handling objections similar to a sales process, right?

My Amazon Guy
4 Pillars of Amazon Growth Masterclass - Every Amazon Seller Should Watch

In the sense, and I realize I'm the guy here, sales and marketing guy that's coming and saying this, but

My Amazon Guy
4 Pillars of Amazon Growth Masterclass - Every Amazon Seller Should Watch

It's a big thing, right?

My Amazon Guy
4 Pillars of Amazon Growth Masterclass - Every Amazon Seller Should Watch

Whenever you're trying to talk about this, one, we're telling people how to remove it for one, showing them how to remove it.

My Amazon Guy
4 Pillars of Amazon Growth Masterclass - Every Amazon Seller Should Watch

And then also the big thing is handling that people likely are going to be reviewing saying, oh, it doesn't, isn't easy to come off.

My Amazon Guy
4 Pillars of Amazon Growth Masterclass - Every Amazon Seller Should Watch

So we're showing people how to make it come off while simultaneously just giving or handling that objection out front as to why someone might not purchase it.

My Amazon Guy
4 Pillars of Amazon Growth Masterclass - Every Amazon Seller Should Watch

We're showing the different types of areas they can stick to sticks to almost every surface.

My Amazon Guy
4 Pillars of Amazon Growth Masterclass - Every Amazon Seller Should Watch

Again, very minimal with the text, get the point across as quickly and easily as possible, showing it in a visual manner.

My Amazon Guy
4 Pillars of Amazon Growth Masterclass - Every Amazon Seller Should Watch

People don't want to read.

My Amazon Guy
4 Pillars of Amazon Growth Masterclass - Every Amazon Seller Should Watch

They want to understand the product as well as possible within the design.

My Amazon Guy
4 Pillars of Amazon Growth Masterclass - Every Amazon Seller Should Watch

Again, we have another one here just for sizing because you have no idea how often it is that people will very often not look at the sizing and not understand the true size and scope of things, right?

My Amazon Guy
4 Pillars of Amazon Growth Masterclass - Every Amazon Seller Should Watch

Reiterating anything within your images is never bad.

My Amazon Guy
4 Pillars of Amazon Growth Masterclass - Every Amazon Seller Should Watch

And finally...