Steven Pope
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Appearances Over Time
Podcast Appearances
The majority of consumers do.
So make your text very small.
Keep it very concise so that people, again, don't have to read.
because people don't like to read, right?
So make it as concise as possible, as large as possible whenever you're designing.
Next one in here, you can see comes off clean, no fuss, no damage.
Again, we're addressing a likely pain point and objection someone would have to purchasing your product, right?
Think of any type of design work as basically handling objections similar to a sales process, right?
In the sense, and I realize I'm the guy here, sales and marketing guy that's coming and saying this, but
It's a big thing, right?
Whenever you're trying to talk about this, one, we're telling people how to remove it for one, showing them how to remove it.
And then also the big thing is handling that people likely are going to be reviewing saying, oh, it doesn't, isn't easy to come off.
So we're showing people how to make it come off while simultaneously just giving or handling that objection out front as to why someone might not purchase it.
We're showing the different types of areas they can stick to sticks to almost every surface.
Again, very minimal with the text, get the point across as quickly and easily as possible, showing it in a visual manner.
People don't want to read.
They want to understand the product as well as possible within the design.
Again, we have another one here just for sizing because you have no idea how often it is that people will very often not look at the sizing and not understand the true size and scope of things, right?
Reiterating anything within your images is never bad.
And finally...