Steven Pope

They're gonna make sure that it actually solves whatever they're trying to do.

So you'll notice we have different text here.

We're not just reusing the exact same things that we already had in the listing images, because if they were going to buy based off of the text and the descriptions within those listing images, they already would have bought.

So your A-plus content should always have new information in it so that people can get a further understanding of the product.

The point of A-plus, again, is to convert those that did not convert off of the listing images.

You'll see here we have shock absorbent, washable, and reusable.

zero damage to your wall, right?

So that's a recall out again, if people didn't get further in to the actual thing, self-adhesive, highly durable, right?

So we're showing off these aspects, prevents cracks, reduces noises, saves money.

It is reiteration while simultaneously giving new information.

And then you'll see here for this type product, we're showing different use cases because you notice every single one we've shown up to this point, it's just a regular door, but boom,

Now, if somebody was like, well, does this work for other areas?

It surely does.

You can do a toilet seat, you can do a cabinets, so on and so forth, right?

Again, the idea of A plus is basically you already got a lot of, you know, the objections handled across the line within your listing images, but there's always going to be people who need a little bit more to get across that line.

You want to make sure that you address any additional concerns, basically try and sell the product as much as possible within that A plus content.

Everything works together on Amazon, right?

So when we're looking at the idea of all of these growth pillars and, you know, let's talk about the aspect that we did with merchandising and design.

How do merchandising and design go together at the end of the day?

And the big aspect there is, you know, and looking at our kind of circle, right, is that you need a good main image and a good click-through rate to get people onto the platform.