Steven Pope

Cool.

Now that they are actually on your product detail page, you have to essentially say, okay, how are we going to get them to actually buy the product, right?

That is the conversion metric, right?

And so that is what we're going to consider in this idea of essentially the product detail page or platform management, then brand content optimization, right?

So we're essentially looking and saying, cool.

Let's add a coupon for helping people convert from a pricing standard.

Now let's optimize the brand content and the listing images, the A plus content so that we can cover all use cases and make sure people understand what the product is, what it does and why they should buy it.

That's where the design comes in.

And then after they purchase it, that purchase goes back to our search engine optimization, the title, the bullet points, the description.

If you do not have essentially any one of your high relevance and keywords such as wall protector in your title, your bullet points, your description, your backend search terms, you can't

be optimized and you can't rank for it on your search, right?

So you want to optimize your SEO for the idea that people are already going to be purchasing.

So you need purchases to actually have that.

But if you don't optimize, it doesn't matter.

Now, finally, we get into that paid advertising, right?

Where now we're driving traffic to each one of those listings.

But if we drive traffic to a specific search term of some kind, right?

Regardless of whether or not we're ranked on it,

If we have a crap main image, nobody's going to click on it.

And so we basically get stopped.