Steven Pope

The point of the circle here when we're looking at this is that each one of these feeds into each other in some way, shape or form.

You have to essentially have clicks at the end of the day to get conversions.

But to get conversions, you have to optimize your design.

You know, after you've optimized your design and you get conversions, fantastic.

Now you have to actually try and get them over a pricing standard.

Your product meets their specifications.

They clicked on it.

Fantastic.

If it's priced at a million dollars, they won't buy it.

But if it's priced effectively and promoted effectively from a merchandising standpoint, they will buy it.

Right.

Finally, now we're looking at the actual search side.

Right.

How do they actually find your product in the first place?

And that's where you have to organically work on your search terms and then put in the actual juice behind it.

That is the paid advertising.

So it all circles together at the end of the day.

You don't.

So I've seen I've seen a couple of posts actually recently come out about how there are now ads inside Rufus.

So there's a lot AI hype, a lot of Rufus hype.