Steven Pope

but Rufus is still just going to give them basically the top performers in any category.

So that still just means that you have to focus first and foremost on sales, pricing, things like that.

That is why each of these different pillars are not individually more important than the other one, because each one plays off of the other.

If you have a really, really awful conversion rate, right?

That usually means that probably your SEO and your design is really, really bad or your pricing doesn't make sense.

If you have a really, really bad, you know, you're not getting anything from the PPC side, right?

It means you're probably targeting PPC incorrectly point where nobody's clicking on your product and you need to redo your main image.

So all of these play off each other.

I'm not seeing major changes in search volume anywhere, to be frank.

And my biggest aspect as well is that I believe.

that within the next 12 months, they are going to get rid of like Rufus as a whole and just migrate it into Amazon's regular search where it will populate.

And you're already starting to see this on Amazon.

I should say, if you're, if you're ever on Amazon, you're just looking for something, right?

So if you're ever looking at Amazon at some point in time, you'll actually start to see like down here, a lot of times they'll have Rufus.

So if we do like collagen, yeah.

So you see these down here, right?

Where you can ask these, these aren't clicked super often, right?

Because people on Amazon aren't searching for things.

This is how people search.

It's why, it's why they show up because this is what people actually search for.