Steven Pope

They don't ask like, what are the most popular forms of collagen supplements for women?

People aren't going to start utilizing Amazon like they would Google, right?

Not how people search at the end of the day.

It's not how people are accustomed.

It's going to be a while before we see that changeover.

yeah absolutely well that's the biggest thing is that amazon when they say that you know like 250 million people use rufus every single month they do not quantify and did not quantify at all what is considered using rufus right and anyone who has been on desktop for a while when shopping on amazon should also know that there are many times where for instance you'll search something like this and rufus will just pop out to the side

Right.

So Rufus will pop out to the side and start like giving suggestions on app.

It's even more annoying.

Rufus will randomly just pop up completely getting rid of these SERP and just be there.

And so do they count that necessarily as using Rufus or is that, in my opinion, Rufus invading what I'm trying to do?

Right.

Exactly.

And so they don't necessarily they haven't quantified what exactly utilization of Rufus is.

But again, like I said, a lot independent says say between four and eight percent of shoppers have utilized Rufus in the last 90 days from when they had done it, which don't get me wrong.

That's still a pretty hefty percentage, but it's not changing how you should be utilizing at the end of the day.

And, you know, if we're ever looking at Rufus.

Right.

And I just type in collagen to Rufus.

This is the more interesting part.