Steven Pope

I said collagen.

So

It's odd how it comes up, right?

And it's not user friendly.

It's not something that I'm thinking is going to be how people work at the end of the day with things.

You'll even notice here like collagen powder.

So you'll see here where essentially this is the one that shows up for collagen powder.

It has 92 reviews, right?

It's not the number one seller.

It's $21.

It's not even the most inexpensive one.

We're looking right here.

We have, you know, literally the top seller in the category, 82,000 reviews and a cheaper price.

This is where essentially we're going to be.

I believe seeing people not utilize Rufus because the way that it is choosing products right now is not.

Inducive of how Amazon itself has worked historically.

Now, does it give a chance for, I think smaller sellers to pop up more often?

Yes.

But again, I just asked for more powdered collagen and it took premium and specialty options to, you know, show up.

Why is this considered a premium and specialty option, right?