Steven Pope

When it is by and large, the cheapest option that they're showing, like this is the cheapest, but this is 16 ounces.

This is larger, right?

At the end of the day, Rufus, in my opinion, is not something that the end consumer is going to trust nearly as much as just making the decision themselves.

I mean, there is, right?

So you can track those metrics.

It's your CTR and your conversion, right?

So

How do you know if your content is converting?

Well, that's easy.

When's the last time you changed your A plus content?

When's the last time you changed your listing images?

So anytime you do some form of design optimization whatsoever, you should not just do a design optimization, throw it out and see if your sales go up.

That's not how you do any form of analysis of data, right?

You should be uploading a new A-plus content and then checking and tracking what is your historical conversion rate with your past A-plus content?

What is your new conversion rate?

And you can even do this with inside Amazon

with their AB testing, right?

So Amazon has manager experiments under the brands section, and you can just do an A plus content test.

You can do a main image test, a image stack test, right?

These are things that I would encourage you to do because it will allow you to essentially see is my conversion rate improving?