Steven Pope

I changed my image.

Is my main image also, you know, or my click-through rate going up from there, right?

These are things you should do and you should be tracking if you make any form of optimization for your content specifically.

I get so incredibly frustrated when I see so many people talking about Cosmo.

The reason I get so incredibly frustrated when I see people talking about Cosmo is for a very specific reason.

Amazon announced Cosmo in 2024.

Since then, Amazon has only done a beta test of Cosmo on less than 10% of the entire market.

Cosmo is not a thing.

It's not a thing in the algorithm.

It's not something that is rolled out to every single person.

It is not something you should be optimizing for because it doesn't exist.

Amazon has not rolled out Cosmo.

I want to make that very clear to everyone.

I know it sounds like I am a little frustrated.

It's because I am, right?

Because I hear it so often.

So many people that are Amazon gurus and just people who are like, oh, Rufus Cosmo, Rufus Cosmo, Cosmo.

It's like,

It's not rolled out.

I've made a video on Cosmo, right?