Steven Pope

I made one a year ago at this point when Amazon first was talking about Cosmo and what the changes were and what the initial data was.

Amazon has not made a single announcement since that point, right?

People keep talking about it.

There was one specific data study that was done, I believe in like March of last year.

So again, only like six months after the fact, but people keep talking about Cosmo.

Like it's this thing that has evolved the Amazon algorithm and it hasn't, right?

We haven't seen any like drastic changes to the algorithm.

It's not like there's anything specific that's different.

And that's the big thing I want to quantify to everyone here.

When I talk about these four growth pillars, this is also the growth pillars that Amazon themselves looks at.

These are things that we know at this point in time affect the Amazon algorithm.

You can go through and you can change your main image and you can see that your click-through rate increases.

You can add new keywords to your backend search terms and watch in real time over 30 days

as those keywords are added to your indexed list of keywords, right?

That hasn't changed in, I don't even know how long, right?

At this point in time, that's just how Amazon works.

It's going to continue to be how Amazon works.

We don't have a way to optimize for these different areas because Amazon hasn't given you a way to optimize for it.

There is no difference in how you optimize for a listing now as there has been historically.

Now, there are differences in things like keyword stuffing has changed over the years, right?