Steven Pope

And that's just minor tweaks that happen.

That was like how everyone called the A9 algorithm, the A10 algorithm in 2022, even though...

There wasn't actually like a new algorithm.

Amazon just tweaked to where keyword stuffing wasn't as impactful at the end of the day.

So anytime you're hearing somebody right now talk about like optimizing for Cosmo, just one first and foremost, know that they are talking only from a theoretical standpoint with zero data backing.

They can say that they've tested all sorts of things.

90% of what they're going to talk about could be related directly back into the core principles of SEO.

So that's the big thing at the end of the day.

Will all of this at the end of the day help you with Rufus and ranking for Rufus?

I think so.

The biggest things with Rufus is going to be the same again.

We saw right there immediately as to why it is Rufus itself.

You can't exactly optimize for it.

James did talk about the idea of like the new sponsored prompts and you can start to sponsor prompts through your advertising.

Now you'll start to see data trickle through for that.

We're doing it and it seems to work out fairly well if you can find a specific prompt that works.

very low impression volume, as James noted as well, when it comes to that and very low, they're very basic questions at that.

And that's just what it's gonna be, you're not gonna, you're not gonna see a lot of impressions, because a lot of people don't use it.

So that's a I'll get off my high horse now on the AI train.

I love AI, frankly, as well.