Steven Pope

I want everyone to know that I'm a big AI proponent.

I just think a lot of people blow it way out of the water of importance.

I think this is just like another great example.

At the end of the day, I'll just like pull up Helium 10 here.

Again, when we're thinking of this, what are some of the best...

collagen supplements this is very much what i want to get people to understand is if we're looking oh i did it again if we're looking at this right helium 10 tracks literally every single keywords impressions everything so rufus was saying that a question that's frequently asked is what are the best collagen supplements uh so we'll even take out this sum of part right we just go and do what are the best collagen supplements

we don't have any results found right from like related long tail keywords.

And the reason we don't have any results found is because there isn't search volume, because this is not how people search on Amazon.

This is how people search on Google, right?

And that's not going that behavior isn't going to change last.

As of last year, 58% of all online purchases started with a search on Amazon.

So it's now a point where you should be optimizing for how people search on Amazon, not how people search on Google at the end of the day.

So it's a big thing, right?

People ask questions to Google because it's what they know.

They're not asking questions in the Amazon search.

They're looking for products.

Easiest way to answer this, right?

It kind of goes back to exactly what you're talking about, is that people in general tend to forget the basics and focus on the flashy.

I'm not immune from that either.

I often will.