Steven Pope

And it was a big thing where I was talking them through like, yeah, you have to show this, like all of the reviews were because people did not know how to use the product.

Right.

And you look at the listing infographics and it's not user friendly.

the slice.

It doesn't address any of the reviews.

It doesn't show how to use the product.

And that's exactly it.

People have a very clear pain point.

They had next to no competitors, right?

But it doesn't matter because their product is going to get reviewed in the ground because it's not an easy to use product.

It was not easy to understand how this product was supposed to be set up or used at the end of the day.

It's so I think the easiest thing here now is exactly what we talked about today.

The reason I talked about like the four growth pillars is because they're very generalized in that they have a lot of scope around them of like what is all inclusive of them.

But try and just think of them as like much more micro niche.

So PPC

That's one thing.

Don't look at all of the different types of PPC as the whole, just look at PPC, focus on the easiest form of PPC.

Auto campaign, sponsored product, right?

Easiest form of whatever each one of the four pillars are.

Again, if you don't know where to start, just focus on the basics, the fundamentals.