Steven Pope

SEO, what is SEO?

It's your title, it's your bullet points, it's your description, it's your backend search terms.

Focus there always as like a major aspect.

Design, what's the number one thing that you can focus on in design?

Your main image and your infographics.

Don't worry about your A+, don't worry about all those.

Then finally, merchandising.

Easiest thing you can focus on merchandising, strike through pricing, right?

So break down the four pillars to like their easiest component of utilization.

And that is where you should put your focus on when you're thinking about fundamentals.

Yeah, I think that that's a thing that a lot of people struggle with is like once they are number one placement, like what do they do?

It's like you've reached the pinnacle, right?

And it's like, well, I probably don't have to advertise as much, but you kind of do, right?

Corey, at that point in time, obviously you should be able to pull back more and more on like your ads.

You don't have to focus as much on like long tail keywords, things like that.

You should, but you don't have to.

The big thing you want to focus on is just awareness, right?

So broad awareness across the board for your product and your brand more than anything once you're number one.

So anytime I see a number one product in a category,

It's a subcategory.