Steven Pope

And so if you're really focused on scale and you're really focused on getting over the million dollar mark both per year and per month, then you have to understand every number down to its granularity.

and even past that, understand the trends.

Understand the fact that yes, you probably paid $120 for your customer acquisition cost for a single person.

But if you can keep that person for six months, what is the lifetime value of that?

What is your actual acquisition cost at that point?

Because a lot of people look at that first order acquisition cost, but they forget to calculate in all of that second, third, fourth, fifth, and they work off of averages.

when realistically you shouldn't work off the average, you should work off the whole pie.

Hopefully some of this was impactful for you and you understood where I was coming from with it.

But again, I've talked to so many brand owners and I think these are probably the four most crucial things that I see just so many direct to consumer brand owners fail on

and could be doing better at or just understanding more so if any of these were of really big interest you want to see me dive into specifics on each one of them feel free to leave a comment down below like the video subscribe for more content like this and we'll see you around next time

Hey, Kevin, how are you doing?

I am doing well, and I would be doing even better.

Help us get to 60,000.

Real quick, we have officially passed 60,000 subscribers on our YouTube channel.

Let me thank all of you guys.

How do you structure your campaigns to account for attribution delays in sponsored display versus sponsored products?

When it says attribution delays, I think some of that just might be more buyer behavior.

Sponsored products is more people are at the cash register saying, hey, where is it I can find earbuds?

And they say right there on the shelf and then you just grab it and they come right back.

They're ready to go.