Steven Pope

Some of that might be some of the attribution delays.

From a technical standpoint, I can't say 100% for sure.

I would imagine if you make a sale on sponsored display and you go to run your reports, it's gonna be on there.

You might have delays in general with reporting.

And sometimes people talk about have like a one or two day delay.

So if you're like doing your optimizations today, you might look back a day or two is like the end period.

So that way attribution can catch up.

And when they talk about that, it's really more people go on their phone, they add something to the cart, then they come back later and buy it.

And that's normal shopping behavior on Amazon.

In my house, when I go to buy stuff all the time, my wife's put stuff in there and I click save for later and I buy other stuff for a variety of reasons.

People are sometimes moving that purchase back.

And just with the nature of what sponsored products is versus sponsored display, it's probably more that.

So from a campaign structure, I don't know that there's really anything you could really do about it.

And I don't know it's a problem that's really worth solving other than just know that when you're looking at it, there's probably more likelihood that the people on sponsored display

display might be more likely to come back or whatever the case is more so than sponsored products.

Cause they're kind of like running around cash in hand, like as if they were in a store ready to buy.

And they drove all the way over there knowing what they're looking for.

It's kind of the way to look at it.

Hopefully that made sense.

We're shifting from VC to SC, so from Vendor Central to Seller Central, and see the bids are on the higher side.