Steven Pope

Is it normal?

Probably, because on Vendor Central, you are on Amazon's turf.

It is Amazon's listing.

Amazon is the seller.

The bids on the higher side, it's possible, because when you're saying you're seeing the bids are, which is probably the suggested bids.

Also keep in mind, those are a suggestion.

They're just that.

It's not necessarily like in order to show up, you have to have that.

It's just some algorithm is making up math and just showing you those numbers.

What actually works, you'll find out from testing.

Hopefully that makes sense.

How often should you restructure campaigns and when is it better to optimize existing ones instead of starting fresh?

So Stephen Pope.

Our founder has a few isms.

One of his isms is never negate or turn off a good keyword.

So when you're talking about restructuring campaigns, be careful doing it.

Oftentimes what ends up happening, I've done this many times, and sometimes I even see the naming convention is slightly different in campaigns when I've done some restructurings over the years.

And I'm like, oh yeah, that's right.

I did that.

It's better to optimize if they're working.