Steven Pope

If they're not working, you could test it or turn off what's not working in certain campaigns and maybe try them again in a different campaign.

If they're working, don't get too creative.

You could even have, and don't worry about de-dupe and all that, like Amazon's gonna de-dupe themselves.

If you have one campaign and keyword A is working, you could test keyword A in another campaign.

Maybe it's an exact campaign you're putting keyword A into to test out.

Maybe keyword A in the original campaign abroad works better.

It happens that way.

Let's say they're both exact match and they're in two different campaigns.

One, you're just trying a different structure.

They might still work better in the old campaign.

even though you've got this new creative structure in the new one.

So it's not worth it to turn off because if it was working in one place and profitable, it may not perform the same in the new place.

Be very careful about switching campaigns and whatnot.

Sometimes you're better off just leaving well enough alone is my personal opinion.

So hopefully that made sense.

brands ask me all the time how they can start generating new awareness for their products and how they can gain the edge over their competitors and i think one of the simplest solutions for this is to do not only obviously on amazon advertising but also off amazon advertising there is an entire world out there of people who are scrolling on their phones whether it be on facebook instagram snapchat tick tock all of these different platforms right that you can start to incrementally grow awareness for your product and for your brand and

Today, we're not going to be talking about things like UGC content or social media management.

Rather, we're going to be talking specifically towards advertising and meta advertising at that and how you can utilize meta ads to not only drive awareness for your brand, but also to actually drive incremental sales and conversions and track those sales and conversions right within Amazon's own platform.

With Amazon specifically, they even have a program for this called the Brand Referral Bonus Program.

So if you drive any form of traffic off Amazon to Amazon and get a sale from that traffic, you get to pay 10% less in referral fees than you normally would.