Steven Pope

Now, identity, you're going to have probably your own Facebook page, your own Instagram account.

I'm just using our My Amazon Guy one for right now, but I would encourage you to make sure that you have it set up.

And if you haven't set up your pages, make sure to do so for your brand.

Now, creative source, we're gonna do manual upload.

Now, if we already had some catalog going on, we could add in here, but we don't have anything for this.

For our format, we're gonna do a single image or video.

And then you have this section down here where it says multi-advertiser ads, where you basically can have your ad appear with others.

We're gonna turn that off for right now.

Now scrolling down here, we have our actual media.

What are we gonna do?

So I'm gonna select one of the videos that we're gonna do.

So I'm actually going to upload a video for the product that we're choosing.

So we have this video.

We can now click this video to continue once it's fully done uploading.

All right, now that it's done uploading, let's click on the video.

So we have our video here now that we can actually utilize.

You want to make sure that is the right ratio as well.

You can also edit the video if need be.

So if you have a video you want to use, but it needs some cropping of some kind, this is where you would do that.

So now we see optimize creative for each person, vary your ad creative based on destination.