Steven Pope

you can head on over to your business reports and you can get age demographics from either business reports via basically the detail traffic or even better yet you can go over to your brand analytics and you can go to your customer behavior analytics and then your demographics and this will give you a breakdown of actual age so for instance you can see for this brand

That on average, the majority of people buying are between the ages of 35 and 65.

So for this, we would go through and we would say instead of 25, let's only focus on those that are age 35 to 65 plus.

And then genders, again, you can look at your brand analytics and you can see what the typical gender ratio is.

So for here, we have typically far more just female in general.

So we can come back and look and say, let's only show our ads to women.

And then finally, we have detailed targeting.

So we can actually include demographics, people with interests.

For right now, I'm going to leave this alone.

I'm just going to not include anything there.

Now we have our ad transparency.

So our ad transparency, again, if you have some form of transparency or ad account already set up here, you can add this in, but it's not necessary at this time.

So now we're down at placements, and right now we have Advantage Plus placements set up, which we're going to keep.

There are other ones within here, so you can actually look here, where you can actually look into the expanded ad sets for where your inventory is, and as well as the actual audience network.

So audience network, one of the things I will say is I tend to do more of a moderate inventory on our audience networks, just because we wanna keep as simplistic as possible with who we are targeting.

We're going to click next here.

This is where you actually put in the content.

So this right here, partnership ad, this is only if you are somebody who is running with a content creator.

So if you have some form of UGC content that you purchased,

and you want to create an ad alongside that ugc influencer that created the actual ad you can do so you can actually set up where you do a partnership ad you edit and add select the partnership who is included and you can actually advertise their post as well as creating your own post