Steven Pope

Again, we're just trying to do some testing to understand how it actually works.

This budget scheduling, again, is the exact thing that we talked about in the actual campaign side, where you can set day parting essentially for your campaign.

Now here is where we get into the very important stuff, audience controls.

So audience controls is similar to what I was talking about up here with our value rules.

So value rules being where you can essentially set a bid adjustment based on where someone is located or of various other rules.

Whereas audience is you set up your exact audience.

So for us specifically, we are focused on Amazon.

We only want people seeing the ad who are going to actually be able to buy the product.

So for locations, we are only going to include the United States within our location data.

For minimum age, depending on what the actual age bracket is for your product, usually somebody around the age of 18 likely isn't going to be able to buy a lot of the products.

So we will do something like minimum age of 25 because that's going to be, by and large, the buyers that you want to actually target and focus on.

Now, if you have a lower cost product, you can keep it at 18, but I'm going to stick with 25 just for the purpose of this.

Now we could exclude some custom audiences.

So if you have a custom audience of some kind, as you can see, we have a couple here, but if this is your first ad whatsoever, you're not going to have any form of custom audience.

And so you can ignore this section entirely, but if you are somebody who's done a lot of them before, you can actually look at your lookalike audiences, uh, for things such as like website visitors, and you can look at any form of actual ad set.

Now we have our advantage plus audiences and advanced plus audiences are basically just the AI version of any audience creation that meta does so we can look at our advantage plus audiences and so here you'll see that we essentially can create new ones or we can again use a custom audience that we have done in the past and so.

Sometimes people have one such as having a purchase in the last 60 days and you may not want to retarget somebody who has purchased from you in the last 60 days.

And that's something I would include within this.

Now, again, age demographic, you should know what your general age demographic is for who your buyers are.

If you don't know this, what you can do is you can actually head back on over to Amazon.