Steven Pope

We're gonna turn this on real quick.

And what Dynamic Creative actually allows us to do is essentially create combinations of any of the media that we upload.

Now, this is really, really helpful if you don't have, like I said, a ton of assets and a ton of different graphics to start off with.

If you are just doing a single asset campaign or a single graphic campaign, this is something that I would encourage you to do.

Now, if you're only going to be focusing on UGC content or video content, this isn't going to be all that useful for you comparatively to if you are doing actual graphics.

Now, we also have this live video ad.

This is not something that I'm going to encourage typically for Amazon as this works much, much better if you're actually driving direct incremental traffic versus trying to actually drive to Amazon.

Now we have budget and schedule.

So we can set, again, our budget.

We have this for our Advantage Plus campaign.

We have a $50 budget for the day.

We can also set ad set spending limits.

So under each campaign, you can have more than one ad set.

And so the idea here would be that at campaign level, you could have, let's say, a $1,000 budget, and then each one of your ad sets has a $500 budget.

Whereas right now we're just going to have one ad set and then we're just going to have one ad here.

So we just can keep all of this just as is and stick with that $50 daily budget.

Now we're going to have a start date here of today.

Then we're also going to set an end date.

So I only want to run this, let's say for one week.

So we're just going to do one week here.