Steven Pope

So if you're not in the US, we can do country and let's say you are a Canadian seller.

If I could spell Canada, we can do that.

And then very similarly to bid adjustments on Amazon, that's exactly what this is.

So we have the option to increase the bid or decrease the bid by a certain percentage based on where people are located.

For now, we're going to keep that as is.

Instead, just focus on our attribution model and when we get charged.

So our attribution model, you have two options here.

You have standard and you have incremental.

For standard, that's going to be the one that we are always going to likely utilize for any form of traffic and reach.

Now, when you get charged, you can get charged via impressions or link click.

Link click in general is going to be more expensive, but when we're looking at Amazon attribution, we want to focus on the actual link clicks.

We don't want to focus on just getting impressions.

Now, again, going back into the beginning of this, you may be creating a campaign that is similar to this, but specific to just brand awareness and trying to get as many impressions

as possible and if that is the case what i would encourage here instead of link click i would focus on the impressions and i would even change overall

your performance goal rather than link clicks to just maximizing for daily unique reach.

So this daily unique reach will be much more for awareness.

And then this impression will also be for awareness.

But again, we're focused on conversions and trying to get people onto Amazon buying our product.

So we're going to focus on this link click.

Now, we have this section right here called Dynamic Creative.