Steven Pope

For this instance, I'm going to do the number of clicks.

Now we have this cost per result goal.

Now, this is something that we're just not going to play around with right now, as again, we're doing testing.

We're not going to actually be shooting for any type of result.

We're only going to be running this for a few days to get an initial impression and understand how exactly it's going to be working.

You will see this pop up here where it says you can get 23% lower cost per landing page view by updating your performance goal, right?

So instead of updating it from our number of clicks to just landing page views, it will give us a lot more.

But for right now, again, we're focused on actually getting clicks versus just landing page views.

Now we have this section where it says value rules, tell us how much more or how much more certain audiences, conversion locations and placements are worth.

So we're actually going to set this up.

We're going to create a rule set.

Uh, and for us specifically, we're going to do location here.

And rather than city, we are going to do country.

We are going to do United States.

And the reason for this is that essentially the United States in general is going to be more impactful for us.

We only want to focus on people who are in a specific location because those people are ones who can actually purchase from us, right?

Amazon is within the US, you're likely selling in the US.

Now, if you're trying to hit another country, I would encourage that.

So

This is how we would set that up for each individual country.