Steven Pope

We have a couple of different options.

We can go highest volume, we can go cost per goal, or we can go bid cap.

Bid caps are something that I do encourage if you are somebody who understands the nuances of bidding a bit more, but for something like this where we are just trying to get incremental awareness and sales on Amazon for right now, we're just going to go for highest volume.

We now have our budget scheduling.

We're not gonna set this, but this is the equivalent of day parting where we can just set it for certain times of the day.

For A-B testing, you can turn this on, and what this would do is allow us to test different types of creatives.

So if you, again, are looking at doing a multiple asset iteration here, then I would encourage A-B testing.

For the purposes of this, I'm just going to be doing one asset, but what I would encourage is that, again, you set up multiple full-on graphics, multiple types of videos, and UGC content.

If you don't know where to get UGC content, we'll cover that a little bit later.

But for right now, I'll turn off this A-B test.

When you do have it on, you can either test the creative, the audience, the placement, or even a custom variable, how long it will run, and then what you want to compare the performance, whether it's cost per result, cost per click, cost per milli, or any of the above.

So now getting into it, we have special ad categories and 99% of you are going to be able to ignore this as this is forced, just things such as like employment, housing, social issues, politics, so on and so forth.

So 99% of people watching this should be able to just ignore this section.

Now we're onto our actual ad set.

So for the actual ad set name, we're going to be very similar.

We're going to do meta ads, set ATT.

Then we're gonna have a conversion location here.

So for our conversion location, we are going to choose website as we are going to be sending them to Amazon, which is a website.

So for this, we have a performance goal.

So we will choose our performance goal based on what makes the most sense, whether you wanna see landing page views, number of clicks, unique reach on the daily, number of conversions, number of impressions,