Steven Pope

Right.

Whereas for traffic specific, they are knowing that you are just sending traffic off to a certain location.

So we'll continue on with this and then we're going to get this little pop up, either the tailored web traffic campaign or a manual traffic campaign.

I'm always going to say to do the manual traffic campaign, especially if it's your very first time setting this up as you want to essentially go through the entire process yourself first, and then eventually you can get into tailored, but for Amazon specific products, manual traffic campaigns always work better in my opinion.

So we now have our actual set here.

So we actually have our campaign.

We have the new traffic ad set, and then we have the new traffic ad, which is where all of our actual assets and imagery is going to live.

And so again, when we talk about the idea of doing two to three different imagery or assets, this is where we would create those.

We would create one individual for each one.

That essentially just means similar to Amazon where you are essentially in an auction for your ads, same exact thing.

Again, we already know that our campaign objective is to generate traffic, and then you can set a campaign spending limit.

So this is something I do sometimes like to do where I will just set a spending limit up ahead, but you do not have to do this whatsoever.

Now for our actual budget, can either do a campaign budget or an ad set budget for this simple purpose.

I'm usually going to do a campaign budget and our daily budget where it's going to start off with $50.

It's fairly simple budget.

And you'll see down here that you'll spend average of $50.

Your maximum daily spend is 87 50 and your maximum weekly is $350.

So essentially over the course of a week, we can spend up to $350, but for any given day, we can spend upwards of $87.

And that is because Amazon will allow you to essentially go above your daily budget if it sees that your ad is performing, but will never go over your overall budget for the week.

for campaign bid strategy.