Steven Pope

Now, the thing that we actually need is this attribution tag section.

So you'll see right here that under all of this, we have our click through URL, but then we have this attribution text.

This attribution tag is what we're going to come back to later on

Once we actually are creating and done creating the meta ad so that we know where people are going to be going to, and we can track every single one of those clicks and sales directly back into this campaign.

So heading over to the actual meta ad side of things.

For those that haven't created meta ads before, I'm gonna move my camera back over here.

You will probably be a little out of your depth as meta ads is very, very different at the end of the day, comparatively to Amazon ads.

Amazon ads focus very heavily right now on search clicks, essentially search terms that you are paying per click on

every single time somebody actually looks up that term, finds your products, clicks on it.

Whereas meta ads is not exactly the same way.

Meta ads, you have to usually have some form of assets.

So when we look at assets, we're going to be looking at the idea of either video assets or imagery assets.

And those video and imagery assets are what we're going to be changing out throughout the meta ads lifespan.

This is what we refer to as asset iteration.

You never want to run with just one asset on ad at any given time, as it doesn't give you enough A-B testing to understand how that ad is actually performing.

Now going back, we're going to be doing both a new campaign and a new ad set and ad.

So for Amazon specific ones, you always have to do traffic.

And the reason that you have to do traffic is you can't do sales.

If you wanted to do sales, you would have to drive direct to your website.

And this is because Facebook or meta wants to actually be able to attribute all of those sales and conversions so they can get their dollars back.